MozCon 2016

“Uplevel Your A/B Testing Skills”

A/B testing is a fundamental skill for growing all aspects of a business. In this talk delivered at MozCon 2016, I lay out a path for evolving from generating a/b testing ideas to hypotheses; from executing tests to automating the process; and from working with a team to encouraging advocates.

MozCon 2015 | Seattle

“Online Personalization That Actually Works”

My slide deck from the talk I delivered at MozCon 2015. Personalizing your online marketing may be a daunting idea right now, but after Cara breaks it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy. Learn a framework for personalization, ideas for e-commerce, media, and B2B business, and criteria for how to prioritize personalization ideas.