MozCon 2015 | Seattle

“Online Personalization That Actually Works” My slide deck from the talk I delivered at MozCon 2015. Personalizing your online marketing may be a daunting idea right now, but after Cara breaks it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy. Learn a framework for personalization, ideas for e-commerce, media, and B2B business, and criteria for how to prioritize personalization ideas.